What's red and hot?
Beyonce in a red dress, wearing a fragrance of sexy chic elegance.
Red hot ad campaign for Beyonce HeatWe've seen Beyonce in both television and the big screen, having conquered music, film and fashion. Today, she unleashes her other side -- a visionary, trendsetter and global icon -- through her first signature fragrance Beyonce Heat.
Product set-up at the exclusive press launch in Red, Makati Shangri-La
Beyonce Heat is a captivating fragrance that unleashes a spirited fire within. "My fragrance is a unique expression of woman's powerful sensuality," said Beyonce. "I created this fragrance for self-assured women everywhere, for women who are not afraid to desire and be desired."
Another product display
I am a big fan of fragrances and I specially liked the floral, fruity, woody notes of Beyonce Heat. When I tried it, I was first greeted by the scent of a bouquet of rare, sensual flowers: magnolia, neroli and red vanilla orchid; balanced with a kiss of luscious blush peach; almond macaroon, sweet honeysuckle nectar and creme de musk; and finally a warm and sexy notes of giant sequoia milkwood, tonka bean and amber. Fierce yet feminine, sexy yet chic.
Beyonce Heat's luxe and sexy packagingThe fragrance is presented in a stunning glass bottle that makes a powerful, sexy and stylish statement. The bottle's curvaceously rounded base narrows to a sleek, squared neck and the red color gradient effect gives the impression of a fire burning from within. For a touch of ultimate luxury, the top of the bottle is edged with a gold band and topped with an opulent cap.
For scent layering, Beyonce Heat Gift Set also available
Philippines has been chosen as the only Asian country to carry Beyonce's first perfume line. Launched this November, Beyonce Heat was unveiled at the SM Mall of Asia. Beyonce Heat is exclusively distributed by Prestige Brands Philippines, Inc., a subsidiary of Prestige Group of Companies which represents International Designer Fragrances in Southeast Asia.
