Winning in the Selling Revolution

For all businesses, selling is the name of the game -- targets, quotas and ROIs -- and the sales field is one huge battlefield that can be fatal for the faint of heart. In olden days, selling to customers is easy and simple but with the modern times' innovations and changing customer needs and wants, it is a must to adapt to these changes to stay on top of the game.

Time to rev up your sales teams with fresh (fresher and refresher) ideas by going through the entire range of sales topics in a half day conference. Learn quick and applicable sales ideas from the Mansmith Team of Training Masters, so you can start winning in the selling revolution.

BusinessWorld, in cooperation with Mansmith & Fielders, Inc., presents Marketing Rescue on Wednesday, April 18, 2012, 1 to 5:30 pm (registration starts at 12:30 pm), at the One Cafe, 6th Floor, One Corporate Center, Meralco Avenue corner Julia Vargas St., Ortigas Center, Pasig City. Featuring the topic "Winning in the Selling Revolution," the event will have as speakers the following:

Session 1 – Know your channel choices

The Science of Channel Choice by Emilio Macasaet III, Mansmith partner and chief distribution strategist

Cases on Channel Innovation by Josiah Go, Mansmith chairman and chief marketing strategist

Session 2 – Recognize the advantages of going direct and going retail

How to Make Direct Selling Work for You by Malu Dy Buncio, Mansmith chief business development strategist

Retail Innovation: Sell More by Selling Less by Rowen Untivero, Mansmith partner and chief sales strategist

Session 3 – Understand the big picture in sales

Marketing-Oriented Selling and Positioning by Chiqui Go-Escareal, Mansmith president and chief service strategist

Insighting for Field Sales People by Benedicto “Poch” Cid, Mansmith chief brand adviser

Session 4 – Know your online option

Doing Business Via e-Commerce by Donald Lim, Mansmith chief e-marketing strategist

Advantages of Inbound Marketing by Tricia Gosingtian, Mansmith board member

This is a FREE marketing consultancy seminar wherein the attendees get to raise/ask marketing concerns regarding the companies they represent. How does this work? To reserve your FREE seat, just email your name, company, position and contact details to marcom@bworld.com.ph with the subject RESERVE ME A SEAT AT THE MARKETING RESCUE FORUM, on or before April 17. Seats are limited to only 50.

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About BusinessWorld Publishing Corporation

BusinessWorld (http://www.bworldonline.com) is the first and leading business newspaper in the country, with over four decades of experience in economic journalism. From merely reporting the latest news on business and the economy, BusinessWorld has evolved to become the premier business news and information provider to the country’s industry movers and decision makers -- through print, online and learning events.

About Mansmith & Fielders, Inc.

Mansmith & Fielders (http://www.mansmith.net) is the country’s leading consultancy firm that “helps your marketing and sales teams soar!” Established in 1989, it is composed of successful practitioners and entrepreneurs with strong theoretical backgrounds. Mansmith & Fielders is a specialists in Marketing and Sales, Strategy and Innovation Training offering segmentized programs to its clientele.

Mansmith & Fielders has a column called "Mansmith Mentors" which appears in BusinessWorld's Wealth Manager section every Monday.

Marketing Rescue is an advocacy project of Mansmith (www.mansmith.net) dedicated to help companies grow or turnaround.

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