"Beep beep beep beep. Sabi ng tsuper ng jeep. Beep beep beep beep. Tabi kayo’t baka kayo’y maipit," goes one of the famous songs of 70s rock legend Juan dela Cruz about the colorful public transportation that has since been a Filipino trademark. Another Juan is sending us a message of pride for the Filipino jeepney and passion as an entrepreneur.
Jeep ni Juan -- a history of the jeep in the Philippines
"Jeep ni Juan" is a book written by Bienvenido and Pacita Juan with Gerard and Tina Dumlao based on Dr. Maximino D. Juan's entrepreneural journey from being a dentist into establishing MD Juan Enterprises in the late 1960s to become a supplier of jeep replacement parts business. The story also highlights the history of transportation in the Philippines, as Juan’s company assembled and later mass-produced what came to be known as the jeep as inspired by the World War II military vehicle used by the American soldiers. It was said that Dr. Juan ventured into the jeep replacement parts business when he learned that some enterprising Filipinos were refurbishing jeeps that were abandoned by the Americans.
Ms. Pacita "Chit" Juan signing a book
“Jeep ni Juan” is filled with photos and historical accounts of a variety of jeepneys, accompanied by anecdotes from friends, family and business associates that attest to how brilliant Dr. Juan was as a entrepreneur and a family man, raising eight children -- all of whom are successful in their own right -- among them are Bienvenido “Sonny” U. Juan, chair of MD Juan Enterprise, and Pacita Juan, social entrepreneur and owner of ECHOstore and Le Bistro Vert.
"Jeep ni Juan" is published by Anvil Publishing and is available in leading bookstores nationwide.
Me with Ms. Chit Juan at the book launch
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