The Great Women Brand

I first encountered the Great Women Brand at the Women in Media Session hosted by the Enabling Communities with Hope and Opportunities Sustainable Initiatives (ECHOsi) Foundation and the Women’s Business Council of the Philippines (WBCP) back in February. In the program, there was a talk by Jeannie Javelosa, president of ECHOsi and a presentation of the Great Women Brand. This is new and it got my attention.

The Great Women Brand products

It turns out that the Great Women Brand was created through the partnership of ECHOsi Foundation, ECHOstore Sustainable Lifestyle's non-profit arm, and the Philippine Commission on Women under a grant from the Canadian International Development Agency (CIDA)with the goal of elevating the quality of both food and non-food products by women micro entrepreneurs from different regions of the Philippines.  

The brand is the result of the year-long Great Women Project, which had designers and product developers working with women microenterprises in Quezon, Leyte, Bohol, Iloilo, and Naga -- fashion designer Lulu Tan Gan, awarded designers and Movement 8 co-founders Tes Pasola and Ann Pamintuan, bag designer and exporter Renee Patron of Banago Bags (whose bags are in elite stores in the US like Nordstroms and Bloomingdales), Lenora Cabili of Filip+Inna (private trunk show to New York), product merchandiser Rambie Lim of Habi and rurungan Foundation, architect and designer Dan Lichauco, artist-designer-curator and ECHOsi Foundation president Jeannie Javelosa, product merchandise designer and graphic artist Reena Francisco and coffee product specialist Chit Juan, both of ECHOstore.  

Fashion designer Lulu Tan Gan with Miagao weavers

Designer Len Cabili in Davao

Charged with women empowerment, this program is focused on women helping women up the value chain, developing product variants and packaging, providing tools for smooth business operations, and opening new markets for their products.  

The trio behind the Great Women Brand (l-r):
Jeannie Javelosa, Chit Juan and Reena Franciso

The Great Women brand was launched recently at the Yuchengco Museum and was well received by the guests. On exhibit were food products, home textile accessories, couture and fashion accessories and home décor pieces.

Some products on display at the Great Women Brand launch

Currently, the Great Women brand products are available at ECHOstore Serendra, ECHOstore Podium, ECHOstore Centris, as well as in Tesoro's Handicrafts and Milkyway Café in Pasay Road, Makati City.

Because Business is No Longer Just a Man’s World

Not too long ago, a woman’s place is in the house – running the household and taking care of the needs of the children and her husband.  Then as times changed, she slowly began to learn and enjoy her rights and work for the accomplishment of her dreams.  Presently, although women are still struggling to “break the glass ceiling,” whether in corporate or in business, a big number have been recognized for their exemplary efforts in growing their own businesses.

The SGV Foundation and the Women’s Business Council of the Philippines (WBCP) jointly published a book that celebrates and honors the achievements of the Philippines’ top women entrepreneurs.  Launch recently, the book titled Aspirations & Inspirations: Filipino Women Entrepreneurs by Jessica Zafra features the 42 women winners and finalists of the Ernst & Young Entrepreneur of the Year (EOY) Philippines.

Reading the book will make you realize that the featured Filipina entrepreneurs are just like any other mother, daughter or sister who cared for their loved ones and did their duties and obligations to the family.  At the same time, the book will inspire you to attain your professional and personal achievements just as the women entrepreneurs did.  Their stories ranged from starting the business at home, continuing the legacy started by their parents, being pioneers of the industry, being married their business partners, switching careers, and to starting a social enterprise. 

Some of the featured women in the book are Lolita O. Hizon of Pampanga’s Best, Julita P. Urbina of Café Laguna, Mary Joy Canon-Abaquin of Multiple Intelligence International School, Socorro C. Ramos of National Book Store, Amelia D. Manas of Bruno’s Barbers, Gemma N. Bulos of A Single Drop for Safe Water, and Marianne G. Quebral for Venture for Fund Raising, among others.  Their businesses survived trials and grew to have great impact to the economy and to the society, touching many lives in the process.

WBCP President Chit Juan, author Jessica Zafra and WBCP Chair Boots Garcia

The book launch is one of the activities in celebration of the 10^th year anniversary of the Entrepreneur Of The Year Philippines program, where The Woman Entrepreneur Of The Year award has been a vital part of.  With the belief that women entrepreneurs have a special gift, EOY Program Director Atty. Antonette Tionko has this to say,” Aside from having innate business sense, these women also show the power of compassion.  They have the ability to understand people and work within the dynamics of family, business and society.  The abilities of these women entrepreneurs are beyond question; but it may be their capacity for caring that makes them even better at what they do.”

On the other hand, the Women’s Business Council or WomenBizPH, headed by its Chair Ma. Aurora D. Geotina-Garcia and President Pacita U. Juan, will bring the books to the international conferences its members regularly attend or are invited to for speaking engagements.  Many WomenBizPH members are also Entrepreneur Of The Year Philippines winners and finalists and they are also featured in the book.


This article was also published in HerWord.com 
http://www.herword.com/unwind/main.php?id=aspirations_and_inspirations