Collection: UK Makeup Invades Manila

Heavy rain and traffic did not deter Manila's hip and trendy crowd from making their way to the Rockwell Tent to witness the unveiling of another British brand to hit the market.  

The invitation said to come in sweet, colorful or edgy attire so upon arriving at the venue, the same vibe was seen and felt by guests -- from the design of the tent entrance, to the interior of the tent which was transformed into a colorful London high street.

This latest British invasion is Collection, one of the biggest makeup brands in the United Kingdom and is set to conquer the hearts of fashionistas with its beauty must-haves: the season's fanciest and quirkiest trends in makeup. The product displays were a big hit among the guests who tried out hues to determine which will suit their style.  They have a wide array of makeup for the face, the eyes and lips that is surprisingly affordable.

Collection product display

Collection makeup for the face...

...and colour palettes for the eyes and lips

A hip and edgy makeup brand, Collection celebrates individuality and encourages everyone to flaunt their personality in a variety of makeup colors.  These attributes and more were echoed by LF Asia's  SVP for Marketing, Licensed Brands, and Distribution Mr. Mario Salvatori, and Collection Regional Brand Manager Ms. Donna Dewhurst as they welcomed the guests and introduced the Collection brand in the Philippines.

(l-r) Mr. Mario Salvatori and Ms. Donna Dewhurst

For the launch, three styles/personalities were highlighted and by the Collection brand ambassadors: 

Collection brand ambassadors

pastel clad fashion blogger Camille Co for the sweet and elegant SOFTLY NATURAL look, whose favorite is the Lasting Colour Lipstick Sweet Tart; 

Camille Co

techno aztec inspired fashion blogger Laureen Uy for the hip and colorful POPPING PASTEL look, who raved about the Bedazzled Eye Palette; 

Laureen Uy

and rocker styled model/actress Solenn Heusaff for the the sultry and edgy ROCK CHICK look, who loved the Lasting Colour Gel Eyeliner in Black.

Collection is available in fashion and beauty boutiques in Manila. Check out their website www.collectioncosmetics.com.ph for the list of stores, product descriptions and tutorials on how to achieve the Softly Natural, Rock Chick and Popping Pastels looks. Like them on Facebook at facebook.com/CollectionCosmeticsPH and follow them on Twitter at twitter.com/CollectionPH to be updated with the latest Collection products and news.