Collection: UK Makeup Invades Manila

Heavy rain and traffic did not deter Manila's hip and trendy crowd from making their way to the Rockwell Tent to witness the unveiling of another British brand to hit the market.  

The invitation said to come in sweet, colorful or edgy attire so upon arriving at the venue, the same vibe was seen and felt by guests -- from the design of the tent entrance, to the interior of the tent which was transformed into a colorful London high street.

This latest British invasion is Collection, one of the biggest makeup brands in the United Kingdom and is set to conquer the hearts of fashionistas with its beauty must-haves: the season's fanciest and quirkiest trends in makeup. The product displays were a big hit among the guests who tried out hues to determine which will suit their style.  They have a wide array of makeup for the face, the eyes and lips that is surprisingly affordable.

Collection product display

Collection makeup for the face...

...and colour palettes for the eyes and lips

A hip and edgy makeup brand, Collection celebrates individuality and encourages everyone to flaunt their personality in a variety of makeup colors.  These attributes and more were echoed by LF Asia's  SVP for Marketing, Licensed Brands, and Distribution Mr. Mario Salvatori, and Collection Regional Brand Manager Ms. Donna Dewhurst as they welcomed the guests and introduced the Collection brand in the Philippines.

(l-r) Mr. Mario Salvatori and Ms. Donna Dewhurst

For the launch, three styles/personalities were highlighted and by the Collection brand ambassadors: 

Collection brand ambassadors

pastel clad fashion blogger Camille Co for the sweet and elegant SOFTLY NATURAL look, whose favorite is the Lasting Colour Lipstick Sweet Tart; 

Camille Co

techno aztec inspired fashion blogger Laureen Uy for the hip and colorful POPPING PASTEL look, who raved about the Bedazzled Eye Palette; 

Laureen Uy

and rocker styled model/actress Solenn Heusaff for the the sultry and edgy ROCK CHICK look, who loved the Lasting Colour Gel Eyeliner in Black.

Collection is available in fashion and beauty boutiques in Manila. Check out their website www.collectioncosmetics.com.ph for the list of stores, product descriptions and tutorials on how to achieve the Softly Natural, Rock Chick and Popping Pastels looks. Like them on Facebook at facebook.com/CollectionCosmeticsPH and follow them on Twitter at twitter.com/CollectionPH to be updated with the latest Collection products and news.

The Great Women Brand

I first encountered the Great Women Brand at the Women in Media Session hosted by the Enabling Communities with Hope and Opportunities Sustainable Initiatives (ECHOsi) Foundation and the Women’s Business Council of the Philippines (WBCP) back in February. In the program, there was a talk by Jeannie Javelosa, president of ECHOsi and a presentation of the Great Women Brand. This is new and it got my attention.

The Great Women Brand products

It turns out that the Great Women Brand was created through the partnership of ECHOsi Foundation, ECHOstore Sustainable Lifestyle's non-profit arm, and the Philippine Commission on Women under a grant from the Canadian International Development Agency (CIDA)with the goal of elevating the quality of both food and non-food products by women micro entrepreneurs from different regions of the Philippines.  

The brand is the result of the year-long Great Women Project, which had designers and product developers working with women microenterprises in Quezon, Leyte, Bohol, Iloilo, and Naga -- fashion designer Lulu Tan Gan, awarded designers and Movement 8 co-founders Tes Pasola and Ann Pamintuan, bag designer and exporter Renee Patron of Banago Bags (whose bags are in elite stores in the US like Nordstroms and Bloomingdales), Lenora Cabili of Filip+Inna (private trunk show to New York), product merchandiser Rambie Lim of Habi and rurungan Foundation, architect and designer Dan Lichauco, artist-designer-curator and ECHOsi Foundation president Jeannie Javelosa, product merchandise designer and graphic artist Reena Francisco and coffee product specialist Chit Juan, both of ECHOstore.  

Fashion designer Lulu Tan Gan with Miagao weavers

Designer Len Cabili in Davao

Charged with women empowerment, this program is focused on women helping women up the value chain, developing product variants and packaging, providing tools for smooth business operations, and opening new markets for their products.  

The trio behind the Great Women Brand (l-r):
Jeannie Javelosa, Chit Juan and Reena Franciso

The Great Women brand was launched recently at the Yuchengco Museum and was well received by the guests. On exhibit were food products, home textile accessories, couture and fashion accessories and home décor pieces.

Some products on display at the Great Women Brand launch

Currently, the Great Women brand products are available at ECHOstore Serendra, ECHOstore Podium, ECHOstore Centris, as well as in Tesoro's Handicrafts and Milkyway Café in Pasay Road, Makati City.