Although a majority of companies (and individuals) are still into traditional media when it comes to promoting their products and services, it can no longer be denied that online is the wave of the (near) future. Specially here in the Philippines, where we currently rank among the top 10 countries (according to checkfacebook.com) based on the number of FB users worldwide, more and more businesses are establishing their online presence either for branding purposes or for sales. But the efforts must not end there.
Beyond having a presence in Facebook, Twitter and other social networking sites, is the need to engage your customers to make them loyal fans and to provide not just information but customer experience through co-creation. How do you build your business using social network marketing? How do you also turn your passion into a business through the powerful world of blogging and make people seek you out from amongst the clutter?
BusinessWorld, in cooperation with Mansmith & Fielders, Inc., presents Marketing Rescue on Friday, September 2, 2011, 1 to 5 pm (registration starts at 12 noon), at the Topaz Room of the Penthouse of Midas Hotel, Roxas Boulevard, Manila. Featuring the topic "Using Digital Marketing and Inbound Marketing to Grow Your Business," the event will have as speakers the CEO of MRM Digital Worldwide and Mansmith Chief e-Marketing Strategist Donald Lim and Director, Mansmith and Fielders Inc. and known blogger (www.triciawillgoplaces.tumblr.com) Tricia Gosingtian.
This is a FREE marketing consultancy seminar wherein the attendees get to raise/ask marketing concerns regarding the companies they represent. How does this work? To reserve your FREE seat, just email your name, company, position and contact details to marcom@bworld.com.phwith the subject RESERVE ME A SEAT AT THE MARKETING RESCUE FORUM, on or before August 31. Also include in the registration your most pressing marketing related problem. The first 10 specific questions will be answered by Donald Lim (social networking-related questions) & Tricia Gosingtian (blogging-related questions). Seats are limited to only 50.
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About BusinessWorld Publishing Corporation
BusinessWorld (http://www.bworldonline.com) is the first and leading business newspaper in the country, with over four decades of experience in economic journalism. From merely reporting the latest news on business and the economy, BusinessWorld has evolved to become the premier business news and information provider to the country’s industry movers and decision makers -- through print, online and learning events.
About Mansmith & Fielders, Inc.
Mansmith & Fielders (http://www.mansmith.net) is the country’s leading consultancy firm that “helps your marketing and sales teams soar!” Established in 1989, it is composed of successful practitioners and entrepreneurs with strong theoretical backgrounds. Mansmith & Fielders is a specialists in Marketing and Sales, Strategy and Innovation Training offering segmentized programs to its clientele.
Mansmith & Fielders has a column called "Mansmith Mentors" which appears in BusinessWorld's Wealth Manager section every Monday.
Marketing Rescue is an advocacy project of Mansmith (www.mansmith.net) dedicated to help companies grow or turnaround.
About the speakers
DONALD LIM is the CEO of MRM Digital Worldwide, the digital marketing arm of global marketing communications agency McCann Erickson. Prior to this, Donald was the President of Yehey Philippines and Vice President for Classifieds of the Inquirer. He was the founding President of the Internet Mobile Marketing Association of the Philippines (IMMAP) and was the youngest president of the Philippine Marketing Association. Donald is the Chief e-Marketing Strategist of Mansmith and Fielders, Inc.
TRICIA GOSINGTIAN (triciawillgoplaces.tumblr.com) is a fashion blogger and photographer. She was the only Asian to have been sponsored to the New York Fashion Week last February 2011 by Tumblr.com and was the first Filipina to have reached the top 10 worldwide of the fashion blog Lookbook.nu. She was recognized as one of Go Negosyo’s Young Entrepreneurs in 2010 and was awarded the Loyola Schools Art Award in Photography by her alma mater Ateneo de Manila University also in 2010.
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