Music Fest 2010

For work, we were supposed to meet with Jomari Yllana of Fearless Productions for a media partnership so while waiting, we attended the press conference for Fearless Productions' Music Fest 2010 which gathers YouTube sensations Boyce Avenue, America's Best Dance Crew champs Jabbawockeez and American Idol 2009 winner Kris Allen.

The bystanders at the Eastwood Mall Open Park, where the press con is, went wild as each of the performers went onstage for some Q&A's with the press.

As I don't view YouTube at all (yes, you may find that hard to believe but its true), I wasn't aware of Boyce Avenue's existence so to me, they are just another boy band out to make girls swoon over their love songs. During the press con, I learned that they are an acoustic-rock band from Florida, all three of them blood brothers, who succeeded in crossing mainstream from YouTube. Although they are responsible for the famous covers of hit songs such as Umbrella, Hate That I Love You and With You, they also write their own songs.

Up next came the winners of the first season of America's Best Dance Crew the Jabbawockeez, composed mostly of Filipino-Americans. The boys were quite playful as they would sometimes answer "Secret!" to questions that want to elude. Good news to Pinoy fans of Jabbawockeez! The California-based hip-hop group signed a contract with ABS-CBN's Sunday afternoon variety show ASAP so they would be seen more often as they shuttle between USA and the Philippines to perform.

The much awaited celebrity was saved for last, of course. 2009 American Idol winner Kris Allen was welcomed with applause and screams from the girls. He is best known for his Idol performances of songs by Bill Withers ("Ain't No Sunshine"), Kanye West ("Heartless") and Michael Jackson ("Man in the Mirror"). Kris came with his band, all of whom were equally good looking and charming.

Music Fest 2010 will be staged in Cebu and Manila -- February 5 at the SM City Cebu North Open Parking and February 6 at the Piazza, McKinley Hill Open Grounds.