Looking and feeling good on the inside should be given as much importance as on the outside. So for the modern Filipina, who spends more time outside the home and started to occupy key positions in the workforce, veering away from the relaxed lifestyle, Barbizon aims to give ladies' inner wear more than just function and comfort, but flair and sophistication as well.
Named after a charming town south of Paris, Barbizon started 37 years ago as a brand of pantyhose. Before long, Barbizon grew into a full line of ladies' inner wear catering to the Filipina of the late 70's. Barbizon recognized the emergence of the modern Filipina and evolved along with the market, producing designs with fashion trends in mind -- low-waist boyleg bottoms to go with low-rise jeans, double purpose bras that can serve as a strapless bra under a tube or spaghetti-strap dress or worn as a regular bra when its straps are attached, racer back bras ideal for running singlets, and a cleavage-enhancing style for a sexier fit with a V-neck shirt.
“I always keep in mind classic yet stylish women when I'm creating designs,” states Barbizon in-house designer Carol Tayao, “I research on color and fabric trends as well as fashion forecasts. I always think of how the product will make a woman feel,” she continues. Barbizon is always up on its toes to innovate and to give the market a stylish edge, from the fabrics used, the cut of the cup, and the hardware that allows a bra to convert for different purposes.
Some of the new items for this season include a low-cut cup bra (8654) paired with a low-waist string bikini (908); a dual purpose bra (8627) in mesh fabric that can be worn either with or without straps matched with a sexy string bikini in the same mesh fabric (903); and a unique kind of dual purpose bra that converts from regular strap to racer back with the use of just one hook (8636) and matching bikini panty (907) both available in beige and blue colors.
Then there are the mainstays which give that signature Barbizon extraordinary feel to everyday wear such as the push-up full cup bra (8568) which comes in multiple colors with matching bikini (889); sports bra (8615) that can be worn the regular way or with the straps criss-crossed and (8566) a full-coverage bra for ladies with plus sized busts.
Barbizon intimate apparel is available in all major department stores nationwide such as Robinsons Department Stores, The Landmark in Makati & Trinoma, SM Hypermarkets, Metro Market! Market! and Sta. Lucia East Department Store. For more information, visit www.barbizonfashion.com or email barbizon@barbizonfashion.com.
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