My early memories of Goldilocks, aside from the bedtime story, are my birthday cakes. Always excited to celebrate my birthday, I look forward to the gifts and of course, the cake, as I have a different theme every year -- from superheroes, to Easter bunny (yes, my birthday would often fall on Easter), to ballerinas, to Disney princesses, and more. Suffice to say, like me, Goldilocks has been a part of every celebration in the lives of Filipinos, be it birthdays, weddings, baptisms, graduations, anniversaries, or just about any get-together for delightful sharing and thoughtful giving through good food.
To be able to have lasted this long in the business, Goldilocks' success (and recipes) must be heavily guarded, so I was surprised to receive an invitation that said Goldilocks' best kept secret will be revealed. True enough, Goldilocks launched The Goldilocks Bakebook with the intent of sharing its best loved recipes and the Goldilocks legacy.
The brains and brawn behind Goldilocks, sisters Milagros and Clarita, and their sister-in-law, Doris, shared a passion for baking, cake-decorating and cooking and opened the first Goldilocks store along Pasong Tamo, Makati in May 1966. The two sisters pursued the same passion towards perfection, by carefully developing each Goldilocks recipe, and by building the company to what it is today. Through the years, Goldilocks has been capturing the hearts (and stomachs) of Filipinos here and abroad with the Goldilocks’ Signature bakeshop favorites, such as fluffy mamon cheesy ensaymada, ever-soft chiffon cake slices classic polvoron and mocha roll, among many others.
In celebration of 45 Goldilicious years, Goldilocks writes a new chapter in its storied legacy – honoring its past while establishing a heritage for the future – through the Goldilocks Bakebook.
The Goldilocks Bakebook is a historic collection of 108 recipes, 211 pages of eye-catching photos, and an overview of the company’s beginnings. The bakebook took 7 years in the making, endless kitchen-testing, and the invaluable effort and dedication of a hardworking team in order to pass on a priceless legacy to loyal Goldilocks consumers and followers.
Freddie Go, Sr., Chairman of the Board of Goldilocks, envisioned and began the groundwork for this fitting tribute to Mrs. Milagros Yee and Mrs. Clarita Go, the two women who have tirelessly and relentlessly pursued the perfection of each Goldilocks product.
Flipping through the pages of the Goldilocks Bakebook, I was delighted to see their precious recipes and at the same time, the story and people behind the Philippines' leading bakeshop. I am excited to try the recipes one by one and make my own sweet Goldilocks moment. But the book is far from being just another recipe book or coffee table book as The Goldilocks Bakebook is a unique recipe in itself, a product of love, devotion and gratitude to millions of Filipinos who have made Goldilocks a part of their lives.
The Goldilocks Bakebook by Milagros Leelin-Yee and Clarita Leelin-Go (with Food Styling done by Chef Heny Sison and Food Photography done by Neal Oshima) is available in all National Bookstore branches, and select Goldilocks outlets. Get your copy now. Got mine already and will start trying out the recipes in time for the coming Christmas holidays.
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